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Pricing Strategy: Best Practices for Your E-Commerce Store
It can be difficult to find a competitive pricing strategy when you are a successful online retailer. You need to consider your profit margins and determine how low you can actually go while still...
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Preparing for the 2013 Holiday Shopping Season
With Black Friday and Cyber Monday less than a month away, brick-and-mortar and e-merchants alike are preparing for the 2013 holiday shopping season. The forecast from the National Retail Federation...
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Holiday Season 2013 – Predictions
As we head into the 2013 Holiday season, let’s have a look at what the predictions tell us for eCommerce in general, and what that actually means for your online store. Predictions and Forecasts Sales...
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How to Get Noticed Selling on eBay
If you think all marketplaces are created equal, think again. Sure, Amazon’s revenue stands almost fivefold over eBay’s, and Amazon’s services cover a wider range, but they are both marketplaces at...
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How Free Shipping Fits With Your Pricing Strategy
Consumers are the driving force for many of the great products out there. The people wanted a toothbrush that did more of the work for them and boom! The electric toothbrush. The people wanted a...
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Out with the Old, In with the New: Retail Trends for 2015
Can you believe that 2014 is almost over? Retail has seen some great innovations this year that have improved the experience for retailers and shoppers alike. Now it’s time to look forward to 2015 and...
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Finding a Balance Between Free Shipping and Discounts
Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance...
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